437117
9780875846545
Broken Promises An Unconventional View of What Went Wrong at IBM
by Mills, D. Quinn, Friesen, G. Bruce
72212
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- Condition: Good
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- Comments: minor wear, previous owner wrote name and scribbles on bottom page edges
Product details
- ISBN-13: 9780875846545
- ISBN: 0875846548
- Publisher: Harvard Business School Press
AUTHOR
SUMMARY
"Mills and Friesen argue their case cogently and clearly. Their story is clean of business school jargon. And they offer a fascinating analysis of the insidious effects of IBM's decision to change its mix of revenues from one dominated by rental revenues to another based chiefly on sales."Mills, D. Quinn is the author of 'Broken Promises An Unconventional View of What Went Wrong at IBM' with ISBN 9780875846545 and ISBN 0875846548.
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