4672747
9780743277501
Lisa Johnsonis a marketing pioneer, skilled researcher, and expert on consumer behavior. She is the coauthor ofDon't Think Pinkand CEO of The Reach Group, an international marketing consultancy that helps companies create more compelling brand experiences for women ( ReachWomen.com ) and the Connected Generation ( ReachGroupConsulting.com ).Johnson, Lisa is the author of 'Mind Your X's and Y's Satisfying the 10 Cravings of a New Generation of Consumers', published 2006 under ISBN 9780743277501 and ISBN 0743277503.
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