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Fundamentals of Managerial Economics with Access Code
Fundamentals of Managerial Economics with Access Code
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Fundamentals of Managerial Economics with Access Code

Author: 


ISBN-13: 

9780324584837


ISBN: 

0324584830


Edition:  9
Pub Date: 
Publisher:  South Western Educational Publishing
Summary: The economic concepts presented in FUNDAMENTAL OF MANAGERIAL ECONOMICS, 9e, show students how to use common sense to understand business and solve managerial problems without calculus. This innovative text helps students develop and sharpen their economic intuition--an invaluable skill that helps students, as future managers, decide which products to produce, costs to consider, and prices to charge, as well as the be...st hiring policy and the most effective style of organization. With its unique integrative approach, the text presents the firm as a cohesive, unified organization and demonstrates that important business decisions are interdisciplinary. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model--a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations. Once students grasp the importance of marginal revenue and marginal costs, the process of economic optimization becomes intuitively obvious. In addition, a wide variety of examples and simple numerical problems vividly illustrate the application of managerial economics to a vast assortment of practical situations. By studying the material in FUNDAMENTALS OF MANAGERIAL ECONOMICS, 9e, those seeking to further their business careers learn how to more effectively collect, organize, and analyze information. They gain powerful tools that can help them become more successful--and satisfied--in their careers. [read more]

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Fundamentals of Managerial Economics with Access Code

ISBN-13: 9780324584837


ISBN: 0324584830


Edition: 9th


Pub Date:
Publisher: South Western Educational Publishing
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