5293019
9780132390026
Principles of Marketing
by Kotler, Philip, Armstrong, Gary
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- Comments: ALTERNATE EDITION: $$$***READ THIS PLS.*** $$$ StandAlone Teacher's Edition (same contents as the student edition plus extra material). Marked Not for Resale with disclaimer. Need it urgently? Upgrade to Expedited. In stock and we ship daily on weekdays & Saturdays.
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- Comments: This item is fairly worn, but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn corners, bends, tears, small stains, and partial water damage. All pages and the cover are intact, but the dust cover may be missing, if applicable. Pages may include excessive notes and highlighting, but the text is not obscured or unreadable. Satisfaction Guaranteed.
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Product details
- ISBN-13: 9780132390026
- ISBN: 0132390027
- Edition: 12
- Publication Date: 2007
- Publisher: Prentice Hall
AUTHOR
SUMMARY
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.Kotler, Philip is the author of 'Principles of Marketing ', published 2007 under ISBN 9780132390026 and ISBN 0132390027.
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