Public Relations A Values-Driven Approach
Author:Guth, David, Marsh, Charles
ISBN-13:
9780205359691
ISBN:
0205359698
Edition: 2
Pub Date: 2002
Publisher: Allyn & Bacon, Incorporated
Summary: In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the t...raditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter. [read more]
Marketplace Prices
2 New from $27.18
Ask this seller a question about this item
Most sellers respond to questions in 48 hours or less. The seller's response will be emailed to you.
Product Details
Pub Date: 2002
Publisher: Allyn & Bacon, Incorporated
ISBN-13: 9780205359691
ISBN: 0205359698
Edition: 2nd
Pub Date: 2002
Publisher: Allyn & Bacon, Incorporated
Valore Books is the #1 site for cheap Public Relations A Values-Driven Approach rentals, or used and new copies available to buy.
Where's My Stuff?
- Track your recent orders.
Shipping & Returns
- See our shipping rates & policies.
- Return an item (here's our Return Policy).
Need Help?