This Business of Music Marketing & Promotion

Tad Lathrop has written and edited music and marketing materials for a variety of media and a host of companies, including MTV's Sonicnet and Billboard Publications. He produced and co-wrote Jazz: The First Century and the book/CD compilation Cult Rockers, and has developed dozens of other books on music and the performing arts. Lathrop has lectured on music and music business topics at City University of New York (CUNY) and San Francisco State University's Music Recording Industry ProgramLathrop, Ted is the author of 'This Business of Music Marketing & Promotion', published 2003 under ISBN 9780823077298 and ISBN 0823077292.