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Entrepreneurship
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Entrepreneurship

Entrepreneurship

Author: 


ISBN-13: 

9780132281744


ISBN: 

0132281740


Edition:  4
Pub Date: 
Publisher:  Prentice Hall
Summary: For courses in Entrepreneurship and Small Business Management. At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business p...lan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success. [read more]

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Product Details
Entrepreneurship

ISBN-13: 9780132281744


ISBN: 0132281740


Edition: 4th


Pub Date:
Publisher: Prentice Hall
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