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Consumer Behavior

Consumer Behavior

Author: 

, 


ISBN-13: 

9780130673350


ISBN: 

0130673358


Edition:  8
Pub Date: 
Publisher:  Prentice Hall PTR
Summary: Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.

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Product Details
ISBN-13:

9780130673350


ISBN:

0130673358


Edition: 8th
Pub Date:
Publisher: Prentice Hall PTR
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