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Strategic Brand Management
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Strategic Brand Management

Author: 


ISBN-13: 

9780131888593


ISBN: 

0131888595


Edition:  3
Pub Date: 
Publisher:  Prentice Hall
Summary: Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.

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Product Details
Strategic Brand Management

ISBN-13: 9780131888593


ISBN: 0131888595


Edition: 3rd


Pub Date:
Publisher: Prentice Hall
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