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Brand Management: Research, Theory and Practice

Brand Management: Research, Theory and Practice






Edition:  1
Pub Date: 
Publisher:  Taylor & Francis, Inc.
Summary: Tilde Heding and Charlotte F. Knudtzen both lecture in strategic brand management at Copenhagen Business School. Tilde and Charlotte have published widely, while also running their own brand management consultancy. Heding Knudtzen. Mogens Bjerre is associate professor of Marketing at Copenhagen Business School. He has published extensively in the fields of franchising, key accounts management, strategic relationship ...marketing and retailing. [read more]

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Product Details
Brand Management: Research, Theory and Practice

ISBN-13: 9780415443272

ISBN: 041544327X

Edition: 1st

Pub Date:
Publisher: Taylor & Francis, Inc.
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