Mastering the Dynamics of Innovation
Author:James M. Utterback
ISBN-13:
9780875843421
ISBN:
0875843425
Publisher: Harvard Business School Press
Summary: The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors & entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model ...for how innovation enters an industry, how mainstream firms typically respond, & how--over time--new & old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success & embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so, & identifies the responsibilities of managers to lead & focus that effort. [read more]
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Product Details
Publisher: Harvard Business School Press
ISBN-13: 9780875843421
ISBN: 0875843425
Publisher: Harvard Business School Press
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