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9780470087022

Marketing Research

Marketing Research
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Product details

  • ISBN-13: 9780470087022
  • ISBN: 0470087021
  • Edition: 8
  • Publication Date: 2009
  • Publisher: Wiley

AUTHOR

Carl McDaniel Jr., Roger Gates

SUMMARY

'Marketing Research' presents its subject through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.Carl McDaniel Jr. is the author of 'Marketing Research', published 2009 under ISBN 9780470087022 and ISBN 0470087021.

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