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9780750647724

Franchising Hospitality Industry

Franchising Hospitality Industry
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Product details

  • ISBN-13: 9780750647724
  • ISBN: 0750647728
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Morrison, Alison, Lashley, Conrad

SUMMARY

Evidence suggests that franchising in the hospitality industry at the international level will continue to grow. The authors explore the theory behind franchising and examine the key issues involved in applying the theory in a practical way.Morrison, Alison is the author of 'Franchising Hospitality Industry' with ISBN 9780750647724 and ISBN 0750647728.

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