Branding for Dummies

Build positive impressions of your product or business Build a powerful brand and pave the way for marketing success Need to create - or improve - a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. You get step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding branding blunders, and keeping your brand viable, visible, and healthy. Discover how to Define your company's identity Develop your logo and tagline Launch your brand marketing plan Manage and protect your brand Fix a broken brand Make customers loyal brand championsChiaravalle, Bill is the author of 'Branding for Dummies ', published 2006 under ISBN 9780471771593 and ISBN 0471771597.