5455605
9780132285353
Sports Marketing: A Strategic Perspective (4th Edition)
by Matthew D Shank
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Product details
- ISBN-13: 9780132285353
- ISBN: 0132285355
- Edition: 4
- Publication Date: 2008
- Publisher: Prentice Hall
AUTHOR
3 Customer Product ReviewsSUMMARY
Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.Matthew D Shank is the author of 'Sports Marketing: A Strategic Perspective (4th Edition)', published 2008 under ISBN 9780132285353 and ISBN 0132285355.
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