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9780750684156

Cim Coursebook Strategic Marketing Decisions

Cim Coursebook Strategic Marketing Decisions

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Product details

  • ISBN-13: 9780750684156
  • ISBN: 0750684151
  • Publication Date: 2007
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Doole, Isobel, Lowe, Robin

SUMMARY

Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.Doole, Isobel is the author of 'Cim Coursebook Strategic Marketing Decisions ', published 2007 under ISBN 9780750684156 and ISBN 0750684151.

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