5204822

9780967547787

How Firms Succeed: A Field Guide to Design Management

How Firms Succeed: A Field Guide to Design Management
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  • ISBN-13: 9780967547787
  • ISBN: 0967547784
  • Edition: 2nd
  • Publication Date: 2004
  • Publisher: Greenway Communications

AUTHOR

Scott Simpson, James P. Cramer

SUMMARY

A hands-on guide to running any design-related business from a two-person graphics team to middle-management to CEOs of multi-national firms offering advice on specific problems and situations and providing insight into the art of inspirational management and strategic thinking.Scott Simpson is the author of 'How Firms Succeed: A Field Guide to Design Management', published 2004 under ISBN 9780967547787 and ISBN 0967547784.

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