623373
9781581152838
Design Management Using Design to Build Brand Value and Corporate Innovation
by De Mozota, Brigitte Borja, Borja de Mozota, Brigitte, Design Management Institute (Boston, Mass.) Staff
465888
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About this item
- Condition: Good
- Provider: Ergodebooks Contact
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- Comments: Buy with confidence. Excellent Customer Service & Return policy.
Product details
- ISBN-13: 9781581152838
- ISBN: 1581152833
- Publisher: Skyhorse Publishing Company, Incorporated
AUTHOR
SUMMARY
Brigitte Borja de Mozota is a pioneer in design management, who founded the first Ph.D. program in the field. She now teaches marketing, design, innovation, and strategy at the prestigious Universite Paris X Nanterre and design management at the Universite X Nancy 2. She lives in ParisDe Mozota, Brigitte Borja is the author of 'Design Management Using Design to Build Brand Value and Corporate Innovation' with ISBN 9781581152838 and ISBN 1581152833.
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