4625175
9781412909235
Nonprofit Marketing Marketing Management for Charitable And Nongovernmental Organizations
by Wymer, Walter, Knowles, Patricia, Gomes, Roger
152130
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About this item
- Condition: Good
- Provider: seattlegoodwill Contact
- Provider Rating: 95%
- Ships From: Seattle, WA
- Shipping: Standard
- Comments: May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Product details
- ISBN-13: 9781412909235
- ISBN: 1412909236
- Publication Date: 2006
- Publisher: Sage Pubns
AUTHOR
SUMMARY
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.Wymer, Walter is the author of 'Nonprofit Marketing Marketing Management for Charitable And Nongovernmental Organizations', published 2006 under ISBN 9781412909235 and ISBN 1412909236.
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