Strategic Mgmt.:comp.+glob.conc.+cases

Strategic Management: Competitiveness & Globalization, 4e continues the authors tradition of quality & excellence in presenting how firms achieve strategic competitiveness, through a timely & clear writing style. The text uniquely focuses the strategic management process on the outcome & integrates the resource-based view of the firm with the more traditional I/O mode in explaining how firms build a sustained competitive advantage. This text contains the concepts portion only--customized case selections are available through Custom Publishing.Hitt, Michael A. is the author of 'Strategic Mgmt.:comp.+glob.conc.+cases' with ISBN 9780324072884 and ISBN 0324072880.