Marketing Channels

"I think the author's writing style is very readable, understandable, and it is the appropriate level for my students." --Northern Arizona University reviewer " [Marketing Channels is] up to date from a theoretical perspective....I found it stimulating and challenging." --Southern Illinois University reviewer "I found the writing very clear and well done. It is appropriate for college students and the examples are interesting and apropos." -- Quinnipiac University reviewer "Strength of this book is that it is the definitive book on the subject matter...it provides the most thorough information that any book on the market." --Indiana State University reviewerCoughlan, Anne is the author of 'Marketing Channels', published 2006 under ISBN 9780131913462 and ISBN 0131913468.