Complete MBA

Covers key trends in marketing, selling, and advertising Qualify for an MBA and succeed in any business Want to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. Know your customer's needs Handle budgets and forecasts Recruit and retain top people Understand Sarbanes-Oxley Be a successful negotiatorAllen, Kathleen is the author of 'Complete MBA', published 2007 under ISBN 9780470194294 and ISBN 0470194294.