1004859
9781861527721
International Marketing Strategy Analysis, Development and Implementation
by Doole, Isobel, Lowe, Robin
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- Condition: Good
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Product details
- ISBN-13: 9781861527721
- ISBN: 1861527721
- Publisher: Cengage Learning
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SUMMARY
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.Doole, Isobel is the author of 'International Marketing Strategy Analysis, Development and Implementation' with ISBN 9781861527721 and ISBN 1861527721.
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