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187713

9780803959644

Business-To-Business Marketing A Strategic Approach

Business-To-Business Marketing A Strategic Approach
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Product details

  • ISBN-13: 9780803959644
  • ISBN: 0803959648
  • Edition: 3
  • Publication Date: 2001
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Morris, Michael H., Pitt, Leyland F., Honeycutt, Earl Dwight, Jr.

SUMMARY

Business to Business Marketing provides a comprhensive, state-of-the-art view of industrial marketing including the latest technological developments such as internet-based electronic interchange and Web-based procurement.Morris, Michael H. is the author of 'Business-To-Business Marketing A Strategic Approach', published 2001 under ISBN 9780803959644 and ISBN 0803959648.

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