by Wild, John J., Wild, Kenneth L., Han, Jerry C. Y.

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ISBN-13: 9780130316745
ISBN: 0130316741
Publisher: Prentice Hall PTR

AUTHOR

Wild, John J., Wild, Kenneth L., Han, Jerry C. Y.

SUMMARY

This text applies a cross-functional, integrated approach to the study of international business. By including examples of companies from around the world, it provides students with an unbiased, global perspective on business. Clear, straightforward explanations of difficult material supported by informative illustrations make this text accessible to all students. The text's dynamic portrayal of international business makes the subject lively, topical, and enjoyable.Wild, John J. is the author of 'International Business' with ISBN 9780130316745 and ISBN 0130316741.

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