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9780073380933
Services Marketing
by Zeithaml, Valarie, Bitner, Mary Jo, Gremler, Dwayne D.
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- Comments: ALTERNATE EDITION: 100% brand new international ed. (Paperback) **Different ISBN and Cover design but offer same content ~ paper quality ~ in English as that of domestic US edition** (our book is PREMIUM-GRADE not low cost Indian Version) Ship out next business day via USPS priority mail (CA.) or DHL/UPS express (Thailand) ** Ship within 36 hrs. (Received a tracking No# in 2 biz days ~ Choose Priority shipping ~ Received book within 2-4 business days * No P.O.Box/APO address* ** Pr
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Product details
- ISBN-13: 9780073380933
- ISBN: 0073380938
- Edition: 5
- Publication Date: 2008
- Publisher: McGraw-Hill Companies, The
AUTHOR
SUMMARY
This fifth edition recognizes that services present special challenges that must be identified and addressed in real circumstances. The text aims to develop strong customer relationships through quality service. It also focuses on knowledge needed to implement service strategies for competitive advantage across industries.Zeithaml, Valarie is the author of 'Services Marketing', published 2008 under ISBN 9780073380933 and ISBN 0073380938.
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