117425
9780130933737
Bringing New Technology to Market
by Kathleen R. Allen
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About this item
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Product details
- ISBN-13: 9780130933737
- ISBN: 0130933732
- Edition: 1
- Publication Date: 2002
- Publisher: Prentice Hall
AUTHOR
SUMMARY
Bringing New Technology to Marketpresents a comprehensive look at the issues related to the transfer and commercialization of new technology. High-tech businesses with patentable technology, whether engineering technology, biotechnology, or information systems technology, display different business models, processes, and characteristics from mainstream businesses. Therefore, CEOs, CTOs, managers, entrepreneurs, faculty, and students need to understand this phenomenon and learn how to successfully commercialize the intellectual property they develop. Bringing New Technology to Marketis the first text that addresses the entire technology commercialization process from idea to market.Kathleen R. Allen is the author of 'Bringing New Technology to Market', published 2002 under ISBN 9780130933737 and ISBN 0130933732.
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