Market Segmentation Success
Author:Dibb, Simkin
ISBN-13:
9780789029188
ISBN:
0789029189
Pub Date: 2008
Publisher: Routledge
Summary: Market segmentation is a main aspect of effective business strategy. This text reviews the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select which customers to target, and how best to overcome these challenges to success.
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