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Principles of Marketing
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Principles of Marketing

Principles of Marketing

Author: 


ISBN-13: 

9780132167123


ISBN: 

0132167123


Edition:  14th editi
Pub Date: 
Publisher:  Prentice Hall
Summary: As an introduction to the principles of marketing for college students this textbook is very comprehensive. It not only covers all the key concepts of marketing but it delivers it in a very accessible way that students will identify with. The application of marketing in the real business world is something students want to get to grips with and this textbook does not fail to deliver. The examples and case studies use...d are tangible and students will learn a lot about marketing applications. If you are looking to buy or rent your textbook for this subject we have many excellent quality cheap marketing textbooks on offer. [read more]

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Product Details
Principles of Marketing

ISBN-13: 9780132167123


ISBN: 0132167123


Edition: 14th editith


Pub Date:
Publisher: Prentice Hall
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