Managerial Economics

Summary: This highly readable, non-technical introduction to theessential microeconomic principles is perfect for business managers. The new edition retains its global focus and economic rigor. Written for managers rather than economists New coverage of oligopoly, time value of money, behavioral economics, experience curve, R&D strategy, and more Uses mathematics only where necessary Extensive online resources are available a...t http://www.comp.nus.edu.sg/~ipng/mecon.htm including updates to the book, PowerPoint slides, an Instructor's Manual, and answers to discussion questions A wiki site at http://manecon.pbwiki.com/ provides additional examples as well as contributions from readers and instructors [read more]