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Marketing Management
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Marketing Management

Author: 


ISBN-13: 

9780132102926


ISBN: 

0132102927


Edition:  14
Pub Date: 
Publisher:  Prentice Hall PTR
Summary: Marketing Management is an essential textbook for all marketing students learning about how marketing techniques are applied in the real world of marketing. This marketing textbook also focuses on how different firms manage their marketing activities and resources. Key marketing management concepts are presented via excellent content and case studies. Good quality cheap marketing textbooks like this are available to ...buy or rent by semester from our online site. [read more]

Product Details
Marketing Management

ISBN-13: 9780132102926


ISBN: 0132102927


Edition: 14th


Pub Date:
Publisher: Prentice Hall PTR
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