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Growing And Managing a Small Business An Entrepreneurial Perspective
Growing And Managing a Small Business An Entrepreneurial Perspective
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Growing And Managing a Small Business An Entrepreneurial Perspective






Edition:  2
Pub Date: 
Publisher:  Houghton Mifflin College Div
Summary: "Growing and Managing a Small Business" provides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment.In addition to coverage of risk management and strategies for "harvesting the business," the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology. New boxed features illustrate the author's real-world approach through case studies and profiles of small businesses and entrepreneurs."New!" Chapter 2, "Entrepreneurial Strategy and Business Ethics," introduces coverage of ethics early on, prompting students to consider social responsibility in the planning phase of a business, rather than viewing it as an afterthought."New!" As a large percentage of small business owners are those who take over a family business, Chapter 5 focuses on "Stepping into the Family Business.""New!" Chapter 6, "Launching a High Technology Business," examines the unique set of elements that entrepreneurs must consider when starting a business that takes advantage of the opportunities technology affords."New!" Located at the beginning and end of every chapter, "Learning from Entrepreneurs" cases feature real-world entrepreneurs at various stages of business development from companies such as Netflix, Method Products, and Quiznos Sub Shops. Accompanying "Guiding the Entrepreneur" questions ask readers how they wouldadvise the entrepreneur featured in the case."New!" "Learning from Success" boxed features highlight the successes of actual entrepreneurs. These features examine ventures ranging from Mailboxes, Etc. to Jerry Garcia's band the Grateful Dead. "Learning from Mistakes" illustrate errors in strategy or planning and offer tips for avoiding such errors."New!" "Learning from the Global Market" boxes show how international entrepreneurships meet the challenges addressed in each chapter. These features look at the Japanese decision-making method called "jankenpo" (or "Rock, Paper, Scissors"); the goals of New Zealand's small business owners, and how they differ from their U.S. counterparts; and the importance of the Chinese economy to small business owners. [read more]

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Product Details
Growing And Managing a Small Business An Entrepreneurial Perspective

ISBN-13: 9780618705092

ISBN: 0618705090

Edition: 2nd

Pub Date:
Publisher: Houghton Mifflin College Div
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