Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
Author:Gamble, John, Peteraf, Margaret, Strickland, A. J.
ISBN-13:
9780078112720
ISBN:
0078112729
Edition: 18
Pub Date: 2011
Publisher: McGraw-Hill
Summary: This textbook exposes students to the real world of strategic management. It is based on current research and the latest strategic practices. It presents a myriad of intriguing cases that bring home the pragmatism of strategic management to students who can then envisage them in practical situations. It is written in an accessible style designed to engage the reader and aid comprehension through case studies, illustr...ations and excellent exercises and study tools. We offer world class cheap strategic management textbooks on our extensive lists.
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Product Details
ISBN-13:
ISBN:
Edition: 18th
Pub Date: 2011
Publisher: McGraw-Hill
9780078112720
ISBN:
0078112729
Edition: 18th
Pub Date: 2011
Publisher: McGraw-Hill
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